Privacy Policy

Last updated: January 2026

Overview

This Privacy Policy describes how the National Shooting Sports Foundation, Inc. ("NSSF") and Warrior Marketing Group ("Warrior Marketing Group," and together with NSSF, "we," "us," or "our") collect, use, and share information when you register for a First Shots® webinar through this platform. NSSF is the primary data controller for this initiative.

Information We Collect:

When you register for a First Shots® webinar, we collect:

Facility name
Full name
Email address
Phone number
Facility type
NSSF membership status
Webinar type and date selected
UTM and referral tracking parameters (e.g., utm_source, utm_campaign)
Consent timestamp
IP address and browser information collected automatically

Non-Sharing Clause

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

How We Use Your Information

We use your information to:

Confirm your webinar registration and send access details
Send email and SMS reminders before the webinar
Follow up by phone or email to confirm your registration and answer questions
Provide information about the NSSF First Shots® program
Improve our webinar programs and outreach
Comply with legal obligations

How We Share Your Information

Your information may be shared between NSSF and Warrior Marketing Group for the purposes described in this policy, including webinar registration, reminder communication, and related First Shots® program support. We do not sell your personal information to third parties.

We may share your information with service providers who assist us in operating this platform, sending communications, or analyzing data, always under confidentiality obligations and only as necessary to provide those services.

Data Retention

We retain your registration information for as long as necessary to fulfill the purposes described in this policy, including follow-up related to the First Shots® program, unless a longer retention period is required by law.

Your Rights

You have the right to:

Depending on your location, you may have the right to access, correct, or delete your personal information. To exercise these rights, contact us at the address below.

SMS and Email Communications

By registering, you consent to receive emails, calls, and SMS messages related to this First Shots® webinar registration and related NSSF program support. Message and data rates may apply. You may opt out of SMS messages at any time by replying STOP. You may opt out of emails by clicking the unsubscribe link in any email we send.

Security

We use reasonable technical and organizational measures to protect your information. However, no method of transmission over the internet is completely secure.

Cookies & Tracking Technologies

Our website may use cookies and similar tracking technologies to improve user experience and analyze website performance.

Cookies are small data files stored on your device that help us:

Understand how visitors use our website
Improve website functionality and performance
Remember user preferences

We may use third-party services such as analytics tools (e.g., Google Analytics) that place cookies to collect anonymous usage data.

You can control or disable cookies through your browser settings. Disabling cookies may affect certain website features.

We do not use cookies to collect sensitive personal information.

Contact Us:

If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal information is handled, please contact us at . You can reach us by phone at +1 860-397-6465, by email at [email protected], or by visiting our website at https://joinfirstshots.com/contact-us