NSSF First Shots® National Initiative
Help 20,000 New Students Take Their First Shots® by the End of 2026
NSSF has teamed up with Warrior Marketing Group to rally ranges, clubs, instructors, and training facilities around one bold mission: bring 20,000 more new students into safe, welcoming training through First Shots® by the end of 2026.
Providing free educational webinars, beginner training programs, and host support resources to help organizations deliver safe, welcoming learning experiences. No products are sold through this website.
20,000 New Shooters
The national goal by end of 2026
First Shots® NSSF Program
The proven pathway for new students training
2026 The Year to Act
Ranges, clubs, and instructors, now is the time
Choose Your Path
Whether you're new to First Shots® or already hosting events,
there's a seat at this table for you.
I Want to Become a First Shots® Host
New to First Shots®? Register for an upcoming webinar and learn how the program works, who qualifies, and how to bring new students through your doors.
I Already Host First Shots® Events
Already a First Shots® host? Register for an upcoming existing-host webinar and learn how to fill more events, market your program, and grow your new class pipeline.
About This Initiative
First Shots® is designed to help introduce, reintroduce, and activate students through local host facilities across the country. These webinars are designed to help facilities step into the program, understand what it takes to host, and register for the correct next session.
This initiative is led by NSSF and supported by Warrior Marketing Group. Together, we are driving toward a single bold goal: get 20,000 new students into the First Shots® program by the end of 2026, creating confident new students strengthening host facilities, and securing the future of the shooting sports.
Who This Is For
First Shots® webinars are open to a wide range of facilities and organizations across the sports industry.
Ranges , indoor and outdoor
Stores and retailers with training relationships
Instructors and training teams
Organizations with local chapters
Facilities that want to grow participation and serve new students
Existing First Shots® hosts and past inquiries who never launched
Powered by Warrior Marketing Group
The Mission Starts With You.
Ranges, clubs, instructors, step into the future of the sport. Register for the webinar that fits where you are today.
First Shots® is an NSSF program designed to introduce, reintroduce, and activate students through local host facilities nationwide.
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+1 860-397-6465
6 Corporate Dr. Suite 650
Shelton, CT 06484
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